Lance Mulu — YouTube & AI for Agents, Brokers & Advisers (AU + NZ)

Before I taught it, I did it

Short videos. Thousands of views.

When I was selling property in Auckland, I scripted and presented my own listing tours, working with a specialist video marketer who filmed and edited them. I directed the shots; he brought the craft. That's where I learned what makes people actually watch.

11.9k

views on a 90-second house tour in Te Atatu Peninsula.

9.4k

views on a two-minute tour of two homes on one title in Ranui.

2,100+

subscribers built from local property videos I scripted and presented.

Figures from the @LanceMulu channel, October 2026.

Thumbnail: Renovate or Rebuild in Te Atatu Peninsula

1:27

Case study · watch on YouTube →

Renovate or Rebuild in Te Atatu Peninsula

I scripted and presented this one; a video marketing specialist filmed and edited it. It's still picking up views long after the sale — that's the point of video: it keeps working while you're with clients.

Then

A specialist filmed and edited every video. Great results — at a professional's price, one video at a time.

Now

I edit my own videos with AI. Scripts, cuts, captions and thumbnails — work that needed a specialist is now something you can do yourself, every week.

The reality

Being good at the job isn't enough anymore.

Agents, brokers and advisers all hit the same wall. You're great with clients once you're in the room. Getting into the room is the problem.

Your leads belong to someone else

Portals, aggregators and paid lead lists decide who you get to talk to — and they can raise the price any time. A channel is the one lead source you own.

Content feels like a second job

You know you should be on video. You don't know what to film, how often, or how to turn views into enquiries instead of likes from people in your own industry.

The camera feels awkward

Most professionals freeze when the red light comes on. That's normal. Being natural on camera is a skill you build, not something you're born with.

Editing used to eat your weekend

This is where AI changed everything. Scripts, cuts, captions and thumbnails that took a full day can now take an hour or two — if you know the workflow.

AI is already recommending someone

Clients now ask ChatGPT and Google's AI who to call. If you haven't published anything useful, there's nothing for it to find — so it recommends whoever has.

The BUILD Framework

Most people do the right things in the wrong order.

BUILD is a sequence, not a menu. Skip a step and the next one costs you clients. Walk it in order and each step makes the next one easier.

Stop 01

Brand Foundations

Who you are, who you serve and why someone should pick you — worked out before you hit record.

Stop 02

Unique Positioning

Pick your patch. "An agent in Auckland" gets ignored. "The West Auckland first-home agent" gets remembered.

Stop 03

Identify Your Audience

Know the exact questions your clients type at 10pm — then answer them on video, in their words.

Stop 04

Leverage AI

Script, edit, caption and repurpose with Claude and ChatGPT — in your voice, not a robot's.

Stop 05

Deploy & Scale

One video a week, cut into Shorts, on a rhythm that fits around your clients. Then let it compound.

Invisible In-demand

Explore the full framework →

Lance Mulu in Auckland — Back in Auckland — where the first brand was built

My story

I was where you are.

Four careers taught me how to read people, stay calm under pressure, and build a client pipeline from nothing:

Flight attendant Police officer Mortgage broker Real estate agent

In 2017 I paid a coach to teach me personal branding from scratch — YouTube, scripting, lead magnets, all of it. I did the work. It worked. But it took twelve months of manual effort.

What took me twelve months in 2017 takes ninety days now — if you use AI properly and do the steps in the right order.

That's what I teach: the same video-led brand that filled my pipeline, compressed by tools that didn't exist when I had to do it the hard way.

These days I work as an educator and coach — not in a licensed capacity as a broker or agent.

Get started

Two steps. Zero pressure.

Start with the free quiz to see where your brand stands on the BUILD Framework. Ready to talk it through? Book a free 15-minute call.

Step one — free · 5 minutes

Brand Readiness Quiz

Ten questions that map your brand against the five BUILD steps and show you what to fix first.

See where you actually stand
Find your biggest gap right now
Personalised result and next step
Be first to hear when the community opens

Take the free quiz

Step two — free · 15 minutes

Book a call

A short, straight conversation about where you're at and whether one-to-one help makes sense.

Honest read on your market and your content
One clear next step you can act on
No pitch — if I can't help, I'll say so
Limited spots each week

Book your free call

Questions

Before you start.

Is Lance a licensed mortgage broker or real estate agent right now?

No. Lance was a licensed mortgage broker and real estate agent in New Zealand. Today he works as an educator and coach, not in a licensed capacity as a broker or agent. Everything he teaches is drawn from that past experience.

Who is this for?

Real estate agents, mortgage brokers and financial advisers in Australia and New Zealand who want clients to find and trust them through video. New or established, starting from zero or restarting a channel that stalled.

Do I need to be good on camera?

No. Being comfortable on camera is a skill, not a personality type. You start with short, simple videos and a script, and it gets easier every time you hit record.

Do I need editing experience or expensive gear?

No. A phone, a small microphone and the right AI tools are enough to start. You learn a repeatable workflow where AI handles most of the slow parts of editing.

Which AI tools will I learn?

Claude and ChatGPT for planning, scripting and editing support, plus the AI features built into common editing apps. Tools change quickly, so the focus is on a workflow you keep when they do.

Is there a community or course?

Yes — a community for agents, brokers and advisers is on the way. Take the free quiz and tick the box to hear when it opens; you'll get the details, including pricing, before anyone else.

Be the one they've already watched.