YouTube + AI · for agents, brokers & advisers · AU + NZ

Be the one they've already watched.

Clients choose the agent, broker or adviser they feel they already know. I'll show you how to build that on YouTube — scripted, filmed and edited with AI, in a few hours a week. Build your brand. Grow with AI.

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Community opening soon · Founding members hear first

Lance Mulu
Four
careers.
One route.
No guru talk Built for AU + NZ AI that sounds like you Real estate + broking background From someone who's done it
Before I taught it, I did it

Short videos. Thousands of views.

When I was selling property in Auckland, I filmed and edited my own listing tours and put them on YouTube. Here's what that did.

11.9k

views on a 90-second house tour in Te Atatu Peninsula.

9.4k

views on a two-minute tour of two homes on one title in Ranui.

2,100+

subscribers built from local property videos — the same playbook I now teach.

Figures from the @LanceMulu channel, October 2026.

Thumbnail: Renovate or Rebuild in Te Atatu Peninsula 1:27
Case study · watch on YouTube →

Renovate or Rebuild in Te Atatu Peninsula

A simple listing tour I filmed and edited myself. It's still picking up views long after the sale — that's the point of video: it keeps working while you're with clients.
The reality

Being good at the job isn't enough anymore.

Agents, brokers and advisers all hit the same wall. You're great with clients once you're in the room. Getting into the room is the problem.

01

Your leads belong to someone else

Portals, aggregators and paid lead lists decide who you get to talk to — and they can raise the price any time. A channel is the one lead source you own.

02

Content feels like a second job

You know you should be on video. You don't know what to film, how often, or how to turn views into enquiries instead of likes from people in your own industry.

03

The camera feels awkward

Most professionals freeze when the red light comes on. That's normal. Being natural on camera is a skill you build, not something you're born with.

04

Editing used to eat your weekend

This is where AI changed everything. Scripts, cuts, captions and thumbnails that took a full day can now take an hour or two — if you know the workflow.

05

AI is already recommending someone

Clients now ask ChatGPT and Google's AI who to call. If you haven't published anything useful, there's nothing for it to find — so it recommends whoever has.

The BUILD Framework

Most people do the right things in the wrong order.

BUILD is a sequence, not a menu. Skip a step and the next one costs you clients. Walk it in order and each step makes the next one easier.

B

Stop 01

Brand Foundations

Who you are, who you serve and why someone should pick you — worked out before you hit record.

U

Stop 02

Unique Positioning

Pick your patch. "An agent in Auckland" gets ignored. "The West Auckland first-home agent" gets remembered.

I

Stop 03

Identify Your Audience

Know the exact questions your clients type at 10pm — then answer them on video, in their words.

L

Stop 04

Leverage AI

Script, edit, caption and repurpose with Claude and ChatGPT — in your voice, not a robot's.

D

Stop 05

Deploy & Scale

One video a week, cut into Shorts, on a rhythm that fits around your clients. Then let it compound.

Invisible In-demand
Explore the full framework →
Watch before you join

See how I think before we ever talk.

Practical, evergreen videos — no hype, no recycled guru advice. Watch a few. If it lands, you'll like the community.

Why Your Clients Can't Find You

Watch on YouTube →

$800 in Facebook Ads Turned into $240,000 in Commission

Watch on YouTube →

I Paid 50k for a Mortgage Franchise (Here's What I Got)

Watch on YouTube →
Subscribe on YouTube Subscribe so you catch the next one
Lance Mulu in Auckland
Back in Auckland — where the first brand was built
My story

I was where you are.

Four careers taught me how to read people, stay calm under pressure, and build a client pipeline from nothing:

Flight attendant Police officer Mortgage broker Real estate agent

In 2017 I paid a coach to teach me personal branding from scratch — YouTube, scripting, lead magnets, all of it. I did the work. It worked. But it took twelve months of manual effort.

What took me twelve months in 2017 takes ninety days now — if you use AI properly and do the steps in the right order.

That's what I teach: the same video-led brand that filled my pipeline, compressed by tools that didn't exist when I had to do it the hard way.

These days I work as an educator and coach — not in a licensed capacity as a broker or agent.

Opening soon

Three ways to work with me.

A community for AU + NZ professionals building their channel at the same time — with as much or as little of me as you need.

Learn at your pace

The Community

The full workflow, step by step, with people at the same stage as you.

  • Lessons on scripting, filming and AI editing
  • Prompt and editing templates you can copy
  • Built around the BUILD Framework
Most support

Coaching

Everything in the community, plus regular time with me.

  • Live weekly group calls
  • Feedback on your actual videos
  • Titles, thumbnails and scripts reviewed
One to one · limited spots

Channel Launch

We work together directly to get your channel live and your first videos out.

  • Positioning and content plan for your market
  • Your first videos planned, filmed and edited
  • Your AI workflow set up and handed over
Get started

Get in early.

Join the founding list to hear first when the community opens. Want one-to-one help instead? Book a free 15-minute call.

Founding member list · free

Be first through the door

You'll hear before anyone else when the community opens — including pricing. No spam, and you can leave any time.

By joining you agree to the Privacy Policy.

Channel Launch · free 15-minute call

Talk it through

A short, straight conversation about where you're at and whether one-to-one help makes sense.

  • Honest read on your market and your content
  • One clear next step you can act on
  • No pitch — if I can't help, I'll say so
  • Limited spots each week
Book your free call
Questions

Before you join.

Is Lance a licensed mortgage broker or real estate agent right now?

No. Lance was a licensed mortgage broker and real estate agent in New Zealand. Today he works as an educator and coach, not in a licensed capacity as a broker or agent. Everything he teaches is drawn from that past experience.

Who is this for?

Real estate agents, mortgage brokers and financial advisers in Australia and New Zealand who want clients to find and trust them through video. New or established, starting from zero or restarting a channel that stalled.

Do I need to be good on camera?

No. Being comfortable on camera is a skill, not a personality type. You start with short, simple videos and a script, and it gets easier every time you hit record.

Do I need editing experience or expensive gear?

No. A phone, a small microphone and the right AI tools are enough to start. You learn a repeatable workflow where AI handles most of the slow parts of editing.

Which AI tools will I learn?

Claude and ChatGPT for planning, scripting and editing support, plus the AI features built into common editing apps. Tools change quickly, so the focus is on a workflow you keep when they do.

When does the community open, and what will it cost?

Soon. People on the founding member list hear first, including pricing, before it is announced anywhere else. Joining the list is free and doesn't commit you to anything.